Senior Marketing & Intake Operations Manager (PI Law Firm)

Job DescriptionJob Description

Overview:
We are seeking a results-driven, highly analytical Senior Marketing & Intake Operations Manager to take full ownership of our digital marketing strategy and intake performance. You will oversee PPC strategy, vendor management, campaign tracking, and supervise internal and offshore support teams. This role is ideal for someone with a deep understanding of personal injury law firm marketing, a proven track record in scaling client acquisition through paid ads, and the leadership skills to manage both people and systems.

Key Responsibilities:

Create and Manage Vendors with PPC & Digital Ad Strategy (Primary Focus)

• Design and manage end-to-end PPC campaigns (Google Ads, Facebook Ads, etc.)
   

• Identify, test, and optimize campaigns for ROI; scale top performers
   

• Manage multiple third-party PPC vendors simultaneously
   

• Evaluate and optimize client acquisition cost (CAC) per channel weekly
   

• Monitor keyword strategy, landing page performance, A/B testing, and call tracking
   

Lead Vendor Oversight

• Onboard, supervise, and evaluate lead vendors
   

• Track daily and weekly vendor performance in detailed spreadsheets
   

• Pause or adjust vendor budgets in real-time based on CAC and lead quality
   

VA & Support Staff Management

• Supervise a team of VAs including SEO writers, news posters, and intake QA specialists
   

• Use VAs to monitor every lead call and track conversion performance
   

• Provide clear direction, SOPs, and training to maximize VA effectiveness
   

Marketing Operations & Content

• Oversee content creation and SEO using AI-assisted tools
   

• Ensure consistent social media and local news-style content production
   

• Maintain brand presence across channels without requiring personal video appearances
   

Intake & CRM Oversight

• Integrate marketing outcomes with intake department workflows
   

• Optimize intake speed, call scripts, and conversion
   

• Provide weekly reporting on signed cases, dropped leads, and staff performance
   

Qualifications:

• 5+ years in law firm or agency-side digital marketing, preferably PI law
   

• Deep expertise in Google Ads, Facebook Ads, PPC analytics, and SEO
   

• Experience managing $100k+/month ad spend and third-party vendors
   

• Strong understanding of intake and client conversion tracking
   

• Familiar with CRMs, call tracking tools, and spreadsheet dashboards
   

• Fluent in Spanish marketing (a major plus)
   

• Experience managing offshore teams (Philippines, LATAM, etc.)
   

• Highly organized, proactive, and metrics-driven