Senior Manager, ABM & Pipeline Strategy
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Senior Manager, ABM & Pipeline Strategy
role at
Pandora
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Senior Manager, ABM & Pipeline Strategy
role at
Pandora
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Who We Are
SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
Who We Are
SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM Media
brings advertisers closer to the stories and music that listeners love, creating deep connections between fans and brands. The gateway for marketers to the largest digital audio advertising ecosystem in North America, SiriusXM Media includes extensive Streaming and Podcast Networks featuring exclusive access to music and podcast advertising across SiriusXM, Pandora, Soundcloud, audiochuck, Crooked Media, NBCUniversal, and much more. As the longtime leaders in audio advertising, only SiriusXM Media delivers audiences tailored brand experiences courtesy of sonic creative agency Studio Resonate, while making it easy for every marketer to produce, plan, buy, and measure across its entire audio universe, with innovative ad tech solutions powered by AdsWizz.
How You’ll Make An Impact
We’re hiring a
Senior
Manager, ABM & Pipeline Strategy
to help build and scale the foundation of our marketing strategy—who we go after, how we measure performance, and what drives real pipeline impact. This is a net new, high-visibility role reporting directly to the Director of B2B Lifecycle Marketing. You’ll work closely with sales and marketing leadership to define our most valuable audiences, develop target account strategies, and bring insight-driven campaigns to life. You’ll also lead the charge on Salesforce reporting and revenue analytics for both inbound and outbound motions. If you’re equal parts audience nerd, data sleuth, and marketing strategist—we want to talk to you.
What You’ll Do
Own Salesforce reporting for the marketing and pre-sales team—creating dashboards and insights that tie pipeline and revenue to marketing & outbound sales activity.
Build a deep, actionable understanding of our target audiences and ideal customer profiles across the SiriusXM Media portfolio. Develop and maintain target account lists to support integrated ABM/digital marketing campaigns and outbound sales motions.
Collaborate with Marketing Ops, RevOps, and Sales to operationalize how we target, engage, and measure priority accounts. Partner with campaign and channel leads to design integrated “voice of the customer” campaigns rooted in audience insights.
Bring strategic POV to how we scale our approach to segmentation, targeting, and performance reporting.
What You’ll Need
7+ years of experience in B2B marketing, integrated marketing, marketing ops, or ABM strategy.
Proven ability to translate complex audience and pipeline data into clear recommendations and roadmaps. Hands-on experience with Salesforce and marketing automation tools (Marketo experience ).
Strong cross-functional instincts—you’re just as comfortable in a spreadsheet as you are in a brainstorm.
You thrive in ambiguity, see around corners, and get energy from building.
Experience with account intelligence or ABM tools (e.g., ZoomInfo, Clay, Clearbit, Demandbase, 6sense).
Experience working with SDR teams and reporting on the effectiveness of the lead journey.
Exposure to B2B media, ad tech, or SaaS environments.
Familiarity with attribution models and campaign measurement frameworks.
Must have legal right to work in the U.S.
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $111,000 to $135,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived , creed, , , , ancestry, alienage or citizenship status, , or handicap, sex, , marital status, familial status, veteran status, or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
R-2025-05-50
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Business Development and Sales
Industries Entertainment Providers and Broadcast Media Production and Distribution
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