Senior Growth Marketing Manager (Hybrid)

Job DescriptionJob DescriptionDescription:

We’re looking for a data-driven, results-obsessed Senior Growth & Performance Marketing Manager to lead the strategy and execution of paid media for our brand. You’ll play a critical role in driving customer acquisition, retention, and revenue growth, while shaping the future of our digital marketing efforts. This role works cross-functionally with internal teams and external partners to accelerate performance across all key channels.

Media Strategy & Execution

• Own the strategy, media planning, execution, and optimization of digital marketing campaigns to meet growth KPIs.
• Lead across all paid channels including paid search, paid social, display, video, shopping, affiliates, & additional text opportunities.
• Monitor platform performance regularly, identifying insights and opportunities for optimization and growth.
• Stay current on digital marketing trends and proactively test new platforms, tools, and strategies.
• Craft and communicate marketing plans with clear KPIs, insights, and action plans for stakeholders.
• Oversee campaign briefs and ensure alignment between media strategy, creative direction, testing plans, and business goals.

Growth Testing, Budget Management & Measurement

• Manage and optimize the monthly paid media budget to meet acquisition, retention, and revenue targets.
• Conduct in-depth data analysis to identify performance trends, gaps, and growth opportunities.
• Develop creative solutions to improve KPIs such as net sales, LTV, CAC, and ROAS.
• Partner with the eCommerce team to run robust A/B tests across audiences, messaging, creative, landing pages, and user journeys.
• Oversee accurate tracking, attribution, and performance reporting using tools such as Google Analytics, CRM platforms, and ad platforms.
• Inform budget allocations and channel mix based on data-driven insights and real-time performance.

Cross-Functional Partnership

• Manage internal and external relationships and ensure alignment with brand goals and broader business objectives.
• Collaborate closely with internal teams across marketing, creative, eCommerce, and operations to drive integrated growth strategies.
• Partner with platform reps to build joint business plans, leverage industry insights, and optimize strategy.
• Support and evolve the brand’s roadmap, helping to drive innovation and long-term growth.

Requirements:

• 5+ years of experience in performance marketing, digital acquisition, or growth marketing.
• Proven track record of scaling paid media efforts and hitting key performance metrics like CAC, LTV, ROAS, and revenue.
• Strong analytical skills with the ability to interpret data, build dashboards, and turn insights into strategy.
• Intermediate to advanced Excel skills; comfortable building models and analyzing performance at a granular level.
• Experience with ad operations, including GTM implementation, pixel setup, and attribution tools.
• Highly creative with a strong understanding of audience targeting, user journeys, and ad copy that converts.
• Excellent written and verbal communication skills; attention to detail is a must.
• Proficiency with digital marketing tools and platforms including GA4, Meta Ads Manager, Google Ads, GTM, and attribution tools.
• Strong collaborator and relationship-builder who thrives in a cross-functional, fast-paced environment

Benefits and Perks

• Base pay of $130,000 based on level of education and years of experience + annual bonus
• 401(k) with company match - $ for $ up to 4% - immediately vested
• Vacation/Holiday Leave
• Great Medical/Dental/Vision Insurance
• Life and AD&D Insurance
• Opportunities for growth and advancement
• And so much more!

A Part of the BIG Picture

BELLAMI is a proud brand of Beauty Industry Group, a beauty company that owns a portfolio of beauty brands based in North America, Australia, and parts of Europe and Latin America.

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, , and integrity.

BIG's company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.