Principal-Product Marketing- Telco, Energy & Utility Solutions
Principal-Product Marketing- Telco, Energy & Utility Solutions
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Principal-Product Marketing- Telco, Energy & Utility Solutions
role at
Cotality
Principal-Product Marketing- Telco, Energy & Utility Solutions
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Join to apply for the
Principal-Product Marketing- Telco, Energy & Utility Solutions
role at
Cotality
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Connecting Top Talent to Game-Changing Opportunities | Talent Matchmaker @ Cotality (formerly CoreLogic)- Certified as a "Great Place To Work"
At Cotality (formerly CoreLogic), we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.
Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry- Our People!
ABOUT THE ROLE AND OUR TEAM :
At Cotality, Product Marketers sit within the business segments and operate at the intersection of product management, marketing, sales and customer success. They are responsible for understanding buyers and client experiences, translating business objectives, market opportunities and portfolio offerings into cohesive, audience-centric, GTM strategies and plans.
We are seeking a collaborative and strategic Product Marketing professional who will be responsible for developing successful GTM strategies and plans for growth in Telecommunications, Energy and Utilities markets. The Director, Product Marketing will also participate in client briefings in our R&D Discovery Center in Irving, TX.
What You'll Be Doing :
Lead the GTM motion for our Telecommunications, Energy and Utilities business segment
Understand data and analytics business to define GTM strategy and plans
Utilize the Cotality GTM Framework for alignment with business objectives
Create value propositions, messaging playbooks, buyer personas, and product marketing plans
Stay updated on market trends, competitors, and customer use cases
Develop differentiated messaging and content for product, marketing, and sales teams
Identify cross-sell and upsell opportunities to increase customer awareness and retention.
Collaborate with Customer Success Team for strategies and plans
Partner with Product Management to influence product roadmaps
Deliver high-impact collateral for prospective and existing customers
Enable sales teams with materials like pitch decks, customer stories, and call scripts
Plan and execute product/feature launches with cross-functional teams
Support customer-centric event messaging
Work with Corporate Marketing on awareness and lead campaigns
Participate in client briefings at the Discovery Center in Irving, Texas
What’s in it For You:
Large (~$2B+ revenue) formerly public information services and data business
Durable cash flow and profitability regardless of changes in macroeconomic conditions
Company certified as a global "A Great Place to Work."
Hybrid working model- 1 day in the office a week for “moments that matter” and the rest of the time can be remote.
Competitive compensation and benefits!
Career path for continued professional growth.
Working with leaders that care about your professional growth!
Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees
Job Qualifications:
10+ years’ experience in Product Marketing in B2B or B2C data, analytics, technology.
Experience working with SaaS offerings in a matrixed organization.
Working knowledge of AI tools
Competency in utilizing AI tools for daily tasks as well as a comprehensive understanding of how AI can be leveraged to enhance product marketing strategies.
Accustomed working within cross-functional GTM teams.
Proven ability to lead with strategy and translate into execution.
Ability to turn product innovations into clear and engaging narratives as well as strong value propositions that sell.
Self-starter with strong initiative and drive.
Strong analytical and project management skills, proven ability to design clear processes and a very detail-oriented yet flexible approach to problem-solving.
Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment.
Seniority level
Seniority level Director
Employment type
Employment type Full-time
Job function
Job function Marketing, Sales, and Engineering
Industries Information Services, Real Estate, and Technology, Information and Media
Referrals increase your chances of interviewing at Cotality by 2x
Inferred from the description for this job
Vision insurance
Medical insurance
401(k)
Paid paternity leave
Paid maternity leave
insurance
Tuition assistance
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