Performance Marketing Manager

Job DescriptionJob Description

Performance Marketing Manager

About the Role 

The Performance Marketing Manager is the engine behind our demand and performance strategy. Equal parts data analyst, campaign strategist, and marketing technician, this role ensures we’re attracting, converting, and nurturing the right audience across every stage of the funnel. From launching multi-channel campaigns to optimizing our lead lifecycle and reporting on ROI, this person thrives on experimentation, iteration, and results.

What You'll Do: 

• Plan, build, and execute paid media marketing campaigns (paid social, SEM, display, etc.)

• Manage marketing automation tools and CRM workflows 

• Run A/B tests and CRO experiments to improve conversion at key funnel stages

• Create dashboards and reports that clearly communicate campaign performance and marketing ROI

• Manage SEO strategy (on-page + technical) and collaborate with content for growth-driven content

• Manage the production of highly effective sales enablement materials such as one-pagers, sales decks, brochures, etc. 

• Optimize paid media spend across Google, LinkedIn, Meta, etc.

• Develop and implement growth strategies and ABM marketing tactics, working closely with Sales and the Sales Director to ensure effective execution and alignment with revenue goals

• Collaborate closely with sales to align on lead quality, scoring, and follow-up strategy

What You Bring: 

• 3–5 years in B2B marketing, ideally in SaaS, finance, or services

• Proven success scaling lead gen programs with measurable ROI

• Strong data skills (Google Analytics, Looker, HubSpot, etc.)

• Comfortable building and managing multi-step nurture workflows

• Curious, proactive problem solver with a test-and-learn mindset

About Mobilization Funding

We are a bold, fast-moving company on a mission to help commercial construction contractors and manufacturers grow through our alternative financing options. We believe good marketing doesn’t just sell — it connects. It empowers. We’re looking for a creative collaborator who can help us build meaningful marketing across web, video, and digital channels.

Company DescriptionMobilization Funding is a different kind of lender. We specialize in contract and purchase order financing for commercial construction subcontractors, manufacturers, and fabricators. We provide the working capital contractors and manufacturers need when they need it MOST — at the beginning of a project. We work with client to build a repayment schedule, so they pay us when they get paid.Company DescriptionMobilization Funding is a different kind of lender. We specialize in contract and purchase order financing for commercial construction subcontractors, manufacturers, and fabricators. We provide the working capital contractors and manufacturers need when they need it MOST — at the beginning of a project. We work with client to build a repayment schedule, so they pay us when they get paid.