Media Planning & Performance Analyst in Philadelphia

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Job DescriptionJob DescriptionJob Title: Media Planning & Performance Analyst
Overview: We are seeking a detail-oriented and analytical professional to join our team as a Media Planning & Performance Analyst. This role is critical in driving partner success through media planning, performance tracking, and cross-functional coordination.
Location: 100% Remote
Work Schedule: M-F, 8-5 EST
Pay Rate: $35/hr W2 + optional benefits (Medical, Dental, Vision, and 401k)
Duration of Contract: Long term contract with extension/conversion possibility
Responsibilities:

• Develop and execute media plans to support partner growth initiatives.
• Manage and maintain core insights and data repository that anchor the clients advertising's brand narrative, partnering with Ad Measurement and Ad Marketing on updates, ensuring integration into messaging and materials, and driving alignment across teams.
• Act as the primary liaison between Ad Measurement & Analytics, Ad Marketing, Operations, and Sales to align on data usage, storytelling opportunities, and strategic priorities.
• Partner across Marketing teams on how insights are packaged and activated externally in social initiatives, events, and thought-leadership content.
• Partner across Marketing teams on how insights are packaged and leveraged across initiatives on social, events, thought leadership content, and more.

Required Skills:

• Advanced proficiency in Microsoft Excel.
• Experience with digital marketing metrics and campaign optimization.
• Experience with data visualization tools (Looker ).
• Experience with Smartsheets .
• Excellent communication and stakeholder management abilities.
• Experience in media planning or partner performance management .
• Experience working with cross-functional teams on insights packaging and activation.

Company Culture:

• From your first day, you’ll have the support and resources needed to grow your career to new heights and direction.
• Get ready to impact the lives of millions as you work together to create amazing experiences and breakthrough products at an exciting pace.

As a trusted technology partner, CEI delivers solutions that help our customers transform their business and achieve meaningful results. From strategy and custom application development through application management - our technology and digital experience services are tailored to meet each unique need of our customers. Our staffing solutions bring specialized skills to complement our customers' workforce and project requirements.
 
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