Marketing Project Manager

Job DescriptionJob Description

Responsibilities

• Manage all marketing campaigns and marketing strategy to generate demand from prospects and existing customers.

• Generate predictable pipeline from global enterprise accounts

• Customer Acquisition: take ownership for our customer acquisition channels - demand , digital marketing, ABM, paid ads and SEO.

• Manage web site, blog/SEO, email marketing, social media, and YouTube programs

• Manage event and partner marketing programs

• Develop and maintain a complete understanding of industry trends, pain points and purchasing behavior.

• Prepare and manage monthly and annual budgets for the Marketing department

• Partner with Sales to drive pipeline creation and ARR targets, with a specific focus on Account-Based go-to-market, and develop and execute strategic and tactical plans to deliver on those targets.

• Ensure our brand message is strong and consistent across all channels and marketing efforts

• Measure and improve marketing strategies through analytics and data

• Work together with the CEO to build an outstanding culture by recruiting and mentoring a world-class marketing team.

• Customer Retention: ensure our customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased.

• Stakeholder Management: work with a variety of stakeholders across sales, finance, marketing, development, operations and customer success to make sure plans and projects are communicated accordingly.

Requirements

• 10 years of marketing experience, especially to Enterprise customers.

• Hands-on experience with online marketing, demand , and ABM campaigns.

• Excellent written and verbal communication skills.

• Strong attention to detail and project management skills.

• Experience managing employees and vendors.

• Experience implementing marketing technology 

• Experience in the Software-as-a-Service (SaaS) industry

• Experience with B2B marketing

Nice to Haves

• Experience with Salesforce CRM

• Experience in the Payments industry

• Salesforce Certifications, Salesforce Trailhead badges

Benefits

• Health, Dental, and Vision Insurance

• Health Care and Dependent Care FSA

• Company Sponsored Life and AD&D Insurance

• 401k (Via Betterment)

• Voluntary Benefit Elections

• Employee Assistance Program

• Paid Time Off (PTO) and 9 Paid Holidays

• Pet Insurance Benefit Allowance

• Pet Boarding Expenses are reimbursable for business travel

• Work from home (or anywhere with wifi!)

• Home office improvement stipend

• Internet Access & Cell Phone Reimbursement

• Team Summit trips hosted regularly (check out the video!)

• Automatic yearly cost of living salary adjustment

• Bonus Program

• Company Carve Out incentive plan

• Pledge 1% product donation and volunteer opportunities

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At AppFrontier LLC, the makers of Chargent, we are an equal opportunity employer who values . 

Equality is core to how we run our business. We believe that equality and make us a better company, it also helps our customers be more successful. We respect and value employees from all backgrounds, and we thrive as a result. 

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