Manager Brand Programs and Portfolio Jobs in Dubai | Al Futtaim

Manager Brand Programs and Portfolio Jobs in Dubai | Al Futtaim 1- Manager Brand Programs and Portfolio Job: Full Time Location: Dubai, UAE Description: As a Manager Brand Programs and Portfolio, you will have the opportunity to contribute in establishing our smoke free products, as an experience brands by leading brand and marketing omnichannel communication strategies and content development, with strong focus on digital marketing engagement and customer relationship management, with the objective to drive educated category awareness and build brand equity, while accelerating the conversion of adult smokers who would otherwise continue to smoke to smoke-free products and strengthening the emotional bonding of adult users of smoke-free products with the brand. Job Responsibilities: Develop, own and project manage the execution of the brand communication plan and editorial (B2C) calendar, in line with the global marketing calendar and each market’s business objectives, and in collaboration with the Marketing & Digital leadership team, the Commercial Operations and Consumer Experience teams, the Digital Hub and the markets’ commercial teams Manage the brand content creation and management for products, accessories, consumables and services across channels and touchpoints (offline and online), in collaboration with channel leads, while embedding global best practices in local content management through the localization/ transcreation of messages, toolboxes and initiatives Leverage on market data and consumer insights to localize content themes/topics that resonate with local target audiences and execute a plan to educate consumers to critical behavior changes. Job Requirements: University degree in Business Administration/Marketing/Digital Marketing; MBA is a plus Minimum 7 years of well-rounded experience marketing/brand management experience; preferably in consumer-centric functions and multinational environment You have 3+ years of experience in omnichannel marketing strategies and digital marketing Strong understanding of and passion for brand marketing and communication #J-18808-Ljbffr