Director of Digital Ecommerce

Job Details Key Responsibilities Define the vision and execution strategy for a growing and profitable e-commerce site; work with the Buying Team to determine the proper product assortment, monitor and pivot the team as new insights are learned. Develop and implement strategic digital marketing plans based on quantitative data to achieve company sales goals, store performance goals, ROI/ROAS targets with a strong focus on new customer acquisition. Relentlessly pursue growth and performance in the digital arena, thinking creatively and working resourcefully to reach and own the brand message. Ensures the E-commerce operations including online merchandising, operations, promotion, and content KPIs are being properly achieved or exceeded. Create and translate the site vision into a roadmap that is aligned to our financial, customer, and brand goals, manages performance, drive insights about what is working and how to improve Develop and manage a digital budget that will drive the optimal mix of eCommerce sales, customer acquisition and retention while meeting company growth objectives Build and manage digital A/B Testing programs including roadmap and prioritization, execution, and analysis to develop actionable insights Oversees the e-commerce/digital team to ensure proper utilization of the CDP platform to collect customer data to drive optimizations that further convert customers and drive incremental sales. Strategize and develop digital campaigns with key vendors, leveraging various marketing/digital channels while effectively managing the vendor relationship. Aptitude for quickly solving problems and overcoming challenges using smart solutions that seek to turn negatives into positives that shrewdly improve upon the status quo. Provide both thought leadership and technical expertise to energize the broader team and improve digital marketing reach and marketing efficiency. Job Requirements Bachelor’s degree required with 6+ years of marketing experience and a thorough grasp of marketing and eCommerce strategy, analytics and retail tactics Proven track record and experience in delivering projects on time and budget with strategic roadmaps and robust communication planning to support execution Proven track record of converting data into actionable improvement Deep working knowledge of the digital environment and tools and platforms used to deliver an exceptional online experience Strong leadership and proven ability to build and manage a high performing team #J-18808-Ljbffr