Digital Specialist Manager - Digital Field Marketing

JOB SUMMARYThis position is responsible for the execution of defined services that support the area and hotel's digital business needs. The Digital Specialist Manager role is comprehensive and will ensure completion of defined tasks as requested by the Hotel Account Managers who oversee a portfolio of hotels. The role requires a focus on ensuring hotels are aligned to global compliancy, strategies and ensuring the activation across digital channels (, Mutli lingual global sites, EChannels(OTA’s), Segmental (F&B, Spa, and other marketing channels to maximize online presence and attribute to the hotels performance.The Digital Specialist Manager will support with the pull through of activities and activations as defined by the Area Wide Campaign calendar (destination marketing, Demand generation, Group campaigns as set out by the Area Director of Marketing, Digital and Loyalty.CANDIDATE PROFILE Education and Experience 3+ years’ experience in an online agency or client services position is required or equivalent experience 2+ years’ experience in leading project teams and implementing digital strategies or equivalent experience BS/BA degree in marketing or related field or equivalent certification from higher education. Strong workflow management skills and experience in Content Management systems. Strong understanding of online marketing and merchandizing. Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs CORE WORK ACTIVITIES Managing Work, Projects, and Policies Delivers against all aspects of the Digital Marketing program and associated services for hotels and the area. This includes:Implementing and managing the Hotel Web Sites on and its global sites Maintain and update all Hotel Web Site content including marketing messaging, imagery, captions, links, PDFs, hotel alerts, etc. Conduct regular audits of Hotel Web Sites to ensure each hotel is optimized for high quality custom images, content, links, and accurate translations, and work with hotels on corrective action Support and guide hotels in developing hotel website modules and outlet sites for F&B Spa, Golf, weddings, where applicable. Manage the pull-through and activation of key corporate digital projects (., new Hotel Web Sites, ERS, Corporate “e” services) Ensure Hotels online positioning is up to date and correct. (Tripadvisor, Google Business and other listings) Audit, manage 3rd party channel content scores and adjust and update to ensure optimal visibility. Marketing the Hotel Web Sites Assure that hotel websites on and global sites are fully optimized to maximize traffic from search engines. Work with Marriott Digital Studio to ensure all segmental and specific product pages are optimal based on each hotel's strategy. Work with hotel to execute online marketing activities, such as loading Hotel Web Site deals, Group Deals etc. Work with Senior Manager and Area Director of Marketing, Digital & Loyalty to develop and deploy email marketing (METT, MEO’s campaigns for hotels considering hotel specific, Regional and global campaigns. Responsible for Landing Page creation, approval of offer copy and images. Responsible for launching digital marketing campaigns (Display, paid search, email, Social by working with Marriott approved agencies/vendors. PLUS etc. Coordinate execution of online marketing efforts for regional campaigns with performance marketing & F&B teams. Supporting Operations Serve and pull through Continent & regional campaigns. This requires the approved solicitation of hotels participation with coordination of hotel account managers. Coordinate and ensure the development of tactical landing pages, testing and optimization of continent and regional campaigns with all specialists. Implementation and workflow process management of all content optimization requests for the digital field marketing teams. Manage the timelines and onboarding of new hotel hotels across the continent in terms of contracting and all accounts set up with the support of specialists. Ensure expert training and support to hotels by working with managers to elevate digital knowledge. Support with defined projects as outlined by the Senior Manager to ensure the overall performance of the team, its areas/markets and participating hotels. Relationships & Processes Develop knowledge and work with vendors and agencies to improve turnaround and campaign execution. Manage relationship with key vendors to drive scalability of efforts and implementation consistency (. Digital HQ, Tripadvisor and platform development oriented at better tracking/conversion Execute all in-house campaign processes, including campaign review, hotel billing, briefing, etc. Where appropriate, develop, support, and implement new processes and track output to improve efficiency for the team. Additional Responsibilities Attends and participates in all relevant internal and external meetings. Informs, updates, and provides information to managers and co-workers in a timely manner. Presents ideas, expectations and information in a concise, organized manner. Uses problem solving methodology for decision making and follow up. Maintains positive working relations with internal teams and department managers. Manages time effectively and conducts activities in an organized manner. Performs other reasonable duties as assigned by manager. MANAGEMENT COMPETENCIES Leadership Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Basic Competencies - Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software (., personal computers, word processing software, Internet browsers, . Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. Reading Comprehension – Understands written sentences and paragraphs in work related documents. Writing - Communicates effectively in writing as appropriate for the audience's needs. Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.