Brand Ambassador Johnnie Walker

Description Job Title: Brand Ambassador Johnnie WalkerLocation: DubaiABOUT USFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world’s very best people.ABOUT THE ROLE Scope:MENA (Middle East and North Africa) is one of the most competitive, complex, volatile and fastest growing markets globally.Diageo has newly established MENA as a standalone market within Europe next to 5 other entities: Northern Europe, Southern Europe, Eastern Europe, GB and Ireland.Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team you will be the guardian of our brands within this category and work to shape their future.Purpose of the roleYou will own, drive and project manage the creation of brand strategy and brand plans for the Johnnie Walker portfolio in MENA, based on consumer, customer and shopper insights, build brand equity. Key tasks for the Johnnie Walker Brand Ambassador will be:Ensure that Johnnie Walker is the whisky brand of choice for pouring in the on trade, and ensure that we continue to drive relevancy amongst our customers and consumers, especially as we see the growth of the Malts categoryDrive premiumisation across the Johnnie Walker portfolioEstablish Johnnie Walker Blue Label as luxury iconDeliver the successful launch of two InnovationsDrive education of our portfolio amongst the bar tender communityThis is an exciting time to join the newly created Dstablish Diageo’s award-winning portfolio of brands as the most loved and triageo MENA team, with plenty of opportunities to go after in order to eusted within the region, both amongst our customers and consumers.Main responsibilitiesBe the image and the reflection of our brands to the eyes of our consumers and customers. Work across key areas of customer activation, advocacy, consumer activation and capabilities of brand knowledgeCollaborate closely with the global BAs to co-create the best plans, ensuring the right balance of global consistency with local needs to accelerate our brands.Collaborate seamlessly with cross-functional teams to deliver exponential growth.Exhibit strong creative judgment and flair, delivering precision marketing that collects the essence of each brand's positioning.Build and maintain strong interpersonal networks within Diageo as well as with influencers, customers, and partners, improving the brand's reach and impact.Use customer insights while implementing activation plansUse sufficient metrics in order to identify key areas of focus, assess alternatives and accurate when neededEstablish the bar tender’s fraternity.Deliver brand trainings.Elevate Johnnie Walker’s experience in the eyes of the consumers.Educate consumers about our Johnnie WalkerCreate unforgettable moments and experiences with Johnnie WalkerTo Master the spirits industry, with a specific focus on the luxury segmentMaster the experiential and third space marketing to build trends and improve brand experiences for consumers.ABOUT YOU5+ years of marketing and brand building experienceA natural communicator with excellent interpersonal skills, able to build strong relationships with internal and external collaborators.Solid expertise in experiential and third space marketing, with the ability to create trends and innovative brand experiences.Understanding and experience with the on-trade with a focus on luxury brand positioning.Passionate about inspiring change and making a lasting positive impact on the spirits industry.BenefitsUnique Family Leave opportunityOpportunity to work across market and culturesYou will deal with world class brand portfolioAdditional benefits such as housing allowance, school fee reimbursement, car/ transport allowanceProduct Allowance to purchase company productsFlexibility This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.Diversity statementCelebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”! This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.Worker Type :RegularPrimary Location:DubaiAdditional Locations :Job Posting Start Date : 2024-07-16