Sales-Focused Project Manager - Business Development & Brand Marketing

Job DescriptionJob DescriptionJob Title: Sales-Focused Project Manager – Business Development & Brand Marketing

Location: NYC
Job Type: Full-Time
Department: Brand Development, Sales & Marketing

 

Overview:

We’re looking for a driven and sales-focused Project Manager – Business Development & Brand Marketing to lead brand growth initiatives, expand market presence, and drive revenue through strategic storytelling, partnerships, and campaigns. This hybrid role combines sales strategy, brand development, and cross-functional project execution—perfect for someone passionate about building a dermatologist developed brand.

 

Key Responsibilities:

Sales & Business Development

·        Identify and pursue new business opportunities, retail partnerships, influencer collaborations, and distribution channels that align with the brand.

·        Build and maintain a high-conversion sales pipeline, from lead to deal closure.

·        Develop customized pitches, sales decks, and proposals for retail buyers, strategic partners, and wholesale clients.

·        Own and exceed revenue goals tied to product launches, campaigns, and brand expansions.

·        Foster long-term relationships with partners, stockists, and key accounts.

Brand Strategy & Development

·        Execute brand-building strategies that position the company as a leader in its category.

·        Collaborate with creative and marketing teams to ensure cohesive messaging, voice, and visuals across all platforms.

·        Develop product positioning, brand messaging, and storytelling assets.

·        Manage brand partnerships, co-branded initiatives, and strategic collaborations.

·        Coordinate brand launches, experiential activations, and media-facing initiatives.

Project & Campaign Management

·        Plan and lead cross-functional projects that support brand growth, product expansion, or market entry.

·        Manage timelines, tasks, and deliverables across teams (creative, digital, operations, sales).

·        Track performance KPIs and campaign ROI, adjusting strategies based on data and feedback.

·        Ensure brand consistency across all touchpoints and campaigns.

Marketing Execution

·        Oversee the execution of email marketing, social campaigns, digital advertising, and influencer activations.

·        Align marketing initiatives with sales goals and brand positioning.

·        Work with designers, copywriters, and external vendors to develop creative materials.

·        Analyze marketing performance using tools like Google Analytics, Meta Ads Manager etc.

Other Administrative Responsibilities:

• Perform various administrative tasks and provide support as needed to ensure smooth office operations
• Assist with special projects, reports, or presentations as directed
• Support cross-functional teams with general office tasks or coordination needs
• Perform additional tasks as requested by medical or office management to support patient care and office workflow

 

Key Performance Indicators (KPIs):

·        Brand awareness and reach (impressions, engagement, follower growth)

·        Sales and revenue tied to campaigns, launches, and partnerships

·        New business opportunities secured (B2B, retail, collaborations)

·        ROI of brand marketing initiatives

·        Influencer and media engagement

·        Retail sell-through and reorder rate

 

Qualifications:

·        Bachelor’s degree in Marketing, Communications, Business, or related field.

·        3–5+ years of experience in brand marketing, sales, or business development—preferably in beauty, fashion or lifestyle

·        Strong understanding of branding principles, visual , and storytelling.

·        Proven ability to meet revenue goals and manage brand growth projects.

·        Experience working with marketing tools and platforms (e.g., Meta Ads, Shopify).

·        Excellent project management and communication skills.

 

Skills:

·        Strategic thinker with creative flair and business acumen

·        Strong negotiation and partnership-building skills

·        Highly organized, with the ability to manage multiple launches and deadlines

·        Analytical and data-driven decision-maker

·        Passion for branding, consumer behavior, and trends

 

Compensation & Benefits:

• Competitive base salary + performance bonuses
• Product discounts and brand perks
• Health insurance
• Flexible schedule and remote work options
• Career advancement opportunities in a fast-growing brand