Global Customer Knowledge and Data Analytics Manager

SunburySouth East
05 Nov 2016
24 Dec 2016
Oil and Gas
Contract Type
Full Time
Role synopsis
  • Develop strategy and execute plans to provide Consumer lead information to the Retail Business that is relevant, timely and actionable
  • Lead the Retail global marketing insight team and oversee the team`s development of global insight frameworks and practices, ensuring business engagement at all levels while driving the synthesis, analysis and interpretation process to recommendation
  • Develop strategy and execute plans to infuse Customer data driven insights into Retail ways of working at large.
  • Develop strategy and delivers the Marketing efficiency improvement (Improved performance management for all Marketing programs through extended usage of customer data basis to benchmark each of the marketing invest options)
  • Develop Data feeds strategy and execute to ensure BP of sustained top quartile Customer analytics capability
  • Leads a team of 9 FTE

Key accountabilities
  • Develop and decide Customer Insights strategy and roadmap to strengthen insights capability across BP Retail. This includes completing inventory of current capabilities, gap identification and defining / leading delivery suite of initiatives to address the gaps
  • Deliver and decide suite of improvement programs linked to Global Insights strategy and roadmap;
    • Reviewing and adapting Market & competitiveness analytic strategy
    • Reviewing Segmentation strategy with in specific in depth integration of transaction based segmentation into management reporting
    • Developing new consumer analytics strategy for next 5 to 10 years
    • Reviewing and deciding on Insight agency strategy
  • Develop global insight framework from Strategy to delivery, including Capability development and stakeholder engagement at all levels, while delivering a constant stream of high value market and consumer insights targeted at agreed strategic levers.
  • Leveraging Top quartile customer transaction analytical capability to step change integration of insights in Decision making. Performance management and Product/offer development processes
  • Decide on Insights related Governance and processes (from agency selection to management of ad hoc researches)
  • Develop and decide on Data feeds strategy (prioritisation, Investment choices, data partnership, IT pipeline,...) and manage governance on behalf of Retail
  • Develop strategy and execute plans for initial key data sources and use cases :
    • BtoC cards / Co-branded / pre-paid card for Europe
    • Digital based data basis enrichment through differentiating partnerships and IT capabilities
    • On-going Marketing program performance / effectiveness benchmark using Big Data approach
  • Develop strategic data innovation pipeline and execute key selected opportunities
  • Lead and develops a team of 9

Essential Education
University degree in a research-related discipline required

Essential experience and job requirements

  • Excellent marketing / sales background gained within a Business-to-Consumer environment
  • Convenience retail / Fuels experience essential
  • Demonstrable track record in both qualitative and quantitative analysis
  • Outstanding analytical skills and performance management skills
  • Strategic thinker with demonstrated leadership skills
  • Excellent strategic insight, the ability to progress complex problems in a changing environment and align objectives with business strategy
  • Outstanding ability to extract strategic messages and engage varying audiences (From operations to SET Leadership) on complex matters arising from extremely detailed data sources.
  • Highly customer responsive
  • High level of interpersonal and team-working skills
  • Outstanding impact and influencing skills required to shape and lead the business and inspire others.
  • Excellent communication at all levels within and outside of BP
  • Extremely well organized and strong time management - a bility to multi-task, prioritize, adapt, influence, and network
  • Demonstrable ability to understand changes in external and internal business environment
  • E xperience in strategy implementation.
  • Strong internal and external relationship builder
  • Change management
  • Demonstrable experience in preparing, monitoring and reviewing budgets
  • Experience managing, motivating and developing a large direct & indirect team

Competitive salary applies

Other Requirements (e.g. Travel, Location)
Competitive salary applies

Desirable criteria & qualifications
  • Excellent English language skills (verbal and written)

Relocation available

Travel required
Yes - up to 50%

Is this a part time position?

About BP
Our business is the exploration, production, refining, trading and distribution of energy. This is what we do, and we do it on a truly global scale. BP operates with business activities and customers in more than 80 countries across six continents. Every day, we serve millions of customers around the world. We are continually looking for talented, committed and ambitious people to help us shape the face of energy for the future.

Fuels Value Chain (FVC) Rhine is a Strategic Performance Unit (SPU) and is part of the Fuels Europe and Southern Africa (ESA) region. It was created to capture and sustain the best possible integrated returns from the physical assets (refineries, terminals, pipelines and service stations) of the Downstream Segment, creating the most value of customer relationships in each of our major geographies.

FVC Rhine is run as a fully integrated unit - production and marketing - aimed at accelerating earnings momentum by being more competitive, finding new ways to deliver growth, optimizing our business and creating stronger connections to our customers. Our aim is to attract and develop the most talented people to drive and support the success of our business.


Closing Date
[ "23-Dec-2016" ]