Product Marketing Director

Coventry,Warwickshire,United Kingdom
05 Oct 2016
21 Oct 2016
Contract Type
Full Time
ABB are recruiting for a Product Marketing Director who represents Global Business Unit (EPIP) in the UK to grow sales and market. Product Marketing Director will define, plan and ensure implementation of product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Oversee all sales and marketing activities, and support sales organisations in driving sales and services of respective products.

Strategy leadership:
• Creates, plans and ensures implementation of the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the
global product marketing strategy.

Performance targets:
• Ensure achievement of established targets, through oversight and definition of improvement actions as needed. Focus on achievement of Total Demand Orders (ABB and 3rd Party), Growth Margin %, Net Price Variance, Net Promoter Score (NPS), Inventory turn on finished goods, and Requested On-Time Delivery.

Marketing and Business Development:
• Develop and implement annual marketing plan in conjunction with LPBS and product groups. Prepare business plans focused on business development for a defined market. Evaluate market opportunities and decide appropriate activities in line with the strategy. Coordinates opportunities across local Divisions and local Business Units where appropriate.

• Achieve growth expectations in line with Global BU and country strategy.

Sales Support:
• Ensure profitable business growth in the domestic market. Ensure a balanced growth through all product lines/PGs/BUs. Create demand through technical promotion, providing solutions and a value base selling approach. Implement BU market pricing policy. Provides product and technical support to sales team.

Customer Relations and Satisfaction:
• Build and maintain strong relationships with new and existing customers to ensure ongoing customer satisfaction. Understand customer need in the market by visiting customers. Ensure the customer satisfaction surveys are executed; analyse results and assist on corrective actions. Develop and implement product support and product training to ensure high customer satisfaction in cooperation with BU Global Marketing and Sales. Drive continuous improvement on NPS. Ensure the resolution of customer issues.

Logistics and Delivery:
• Work together with Order Handling team and Logistics team to ensure operational efficiency on inventory and customer satisfaction on delivery.

Safety & integrity:
• Implement HSE and business compliance standards and regulations in the country in the area of responsibility. Personally live the ABB values and Group standards.

Standards and governance:
• Implement and ensure compliance with global and local standards, rules, tools, policies and processes related to operations/project execution and share functional best practices and lessons learned across the organization.

People leadership and development:
• Ensure that the area of responsibility is properly organized, staffed and directed. Build an effective, capable and high performing organization. Develop talent, appoint managers and review effectiveness.

• Ability to work in a multinational environment and within a matrix organization
• Flexible attitude towards local business travel
• Knowledge of the ABB division product portfolio and the organization is preferred
• Proven leadership skills
• Capable independent worker, must be able to keep in regular contact from a distance with both the sales team and management members of staff
• Excellent communication skills