Senior Manager - Partner Marketing

San Ramon, California
03 Oct 2016
17 Dec 2016
Oil and Gas
Contract Type
Full Time
The GE Power Digital Marketing team is seeking a Senior Partner Marketing Manager to join us in San Ramon, CA. In this role, you will report to the global CMO and manage alignment and strategic marketing initiatives with targeted global strategic partners with whom GE builds solutions and/or jointly goes to market.

Essential Responsibilities

  • You'll work closely with partners, GE's product management
    teams, global alliance managers, and sales and marketing teams to develop
    marketing programs and assets to promote and generate demand for joint
    solutions and professional services offerings that partners develop with Predix
    platform or Predix apps technology. We will also need you to work with GE's
    emerging technology and developer teams to build communities of interest within
  • Manage the creation of marketing and demand generation
    campaigns for high revenue potential and repeatable partner ecosystem
    solutions, including joint messaging, value propositions, proof points,
    collateral, and sales enablement tools; campaigns will be delivered to
    enterprise Power & Utility customers by the strategic partners in
    collaboration with GE's sales, marketing and global alliance teams
  • Maintain a library of global partner alliance and solution
    collateral and end user customer success stories that exemplify the delivered
    business benefit from the partner and GE solutions
  • Manage the communication of compelling content to partner
    constituencies (e.g. partner sales team) via multiple vehicles including in
    person training, webinar, newsletters, social media, and targeted outreach
  • Identify opportunities to build partner solution value
    propositions and end user business results into GE demand gen campaigns and
    other activities
  • Collaborate to find new ways to engage and educate partners
    who actively represent GE's emerging technologies for net-new opportunities


Basic Qualifications:

  • Bachelor's degree from an accredited university or college.
  • 10+ years of related experience.

Eligibility Requirements:
  • Legal authorization to work in the U.S. is required. GE may agree to sponsor an individual for an employment visa now or in the future if there is a shortage of individuals with particular skills.

Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

Desired Characteristics

  • Experience creating an integrated marketing plan around
    business objectives, as well as guiding and measuring a range of marketing
    activities through an extended team
  • Ability to develop messaging to appeal to multiple persons
    in the software buying cycle, including business and technical decision makers
  • Solid project management skills, including priority setting,
    managing time, and deadlines
  • Good campaign strategy, design, and development skills
  • Excellent organization and communication skills;
    detail-oriented and collaborative
  • A high level of commitment and a passion for results;
    ability to meet deadlines and handle numerous projects simultaneously