Digital Marketing Coordinator
Airswift Opportunity - Digital Marketing Coordinator - Calgary, AB - 12-months contract
Our client, a major Oil & Gas company, is seeking a Digital Marketing Coordinator to work a long-term contract within their facilities in Calgary, AB.
The Digital Marketing Coordinator will be responsible for the execution of Marketing and Advertising campaigns including but not limited to: providing recommendations on website best practices, uploading and editing website content, working with agency to coordinate all marketing activities, ensuring all tactics are delivered on time internally and externally to hit key campaign dates, providing reporting on results of the campaigns and providing weekly updates on campaign activity.
Day to day responsibilities will include:
- Responsible for the execution of website updates in collaboration with content owners, including updating page content and banners, and providing recommendations on how to optimize for SEO and customer experience
- Implementation of marketing campaigns, including coordination with the agency, providing updates, monitoring and reporting results and preparing presentations
- Cooperate with different teams to provide recommendations on SEM and online display advertising
- Work on development and testing of customer emails, including advising on best practices and deliverability
- Monitor, manage and optimize local presence listings for different locations
Previous education & experience required:
- University degree
- 3-5 years' experience in developing and implementing digital marketing campaigns in a retail environment/ digital media measurement and optimization
- 3-5 years' experience with campaign measurement tools such as Google Analytics
- Knowledge of Microsoft Office (Word, Excel, PowerPoint)
- Ability to work in cross-functional teams with a demonstrated ability to maintain strong internal and external relationships
- Writing and translating French
Should you be interested in this exciting opportunity with a global oil and gas company please apply to this advert with your up to date resume. Please note that there is no per diem or relocation provided.