Marketing Strategist, Expert, Residential Energy Management - San Francisco, CA

San Francisco, California
26 May 2016
19 Oct 2016
Oil and Gas
Contract Type
Full Time

Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE:PCG), is one of the largest combined natural gas and electric utilities in the United States. Based in San Francisco, with 20,000 employees, the company delivers some of the nation's cleanest energy to 15 million people in Northern and Central California.

Pacific Gas and Electric Company is an Affirmative Action and Equal Employment Opportunity employer that actively pursues and hires a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability status, medical condition, protected veteran status, marital status, pregnancy, sexual orientation, gender, gender identity, gender expression, genetic information or any other factor that is not related to the job.

Department Overview

Pacific Gas and Electric Company's Marketing department is responsible for the planning, development and execution of marketing, outreach activities and support materials that drive customer awareness and participation in PG&E's energy-efficiency, demand response and dynamic pricing programs, as well as adoption of long-term energy management behaviors. It also supports several corporate initiatives around Safety, Service Reliability, Rates understanding, and field-based activities that involve the replacement and upgrading of PG&E's vast infrastructure. Ultimately, these communications have the purpose of preserving and strengthening PG&E's reputation and credibility with various stakeholders including customers, the general public, regulators and employees.

Position Summary

As a member of the Marketing Strategy team, you will develop customer outreach strategies to engage customers in residential rate plans and programs to help them manage their energy use. PG&E is fundamentally changing rate plans over the next several years and you will be developing strategies to help customers through these changes. Your marketing strategies will increase participation, engagement, retention and customer satisfaction, depending on the marketing objectives. You will leverage behavioral science best practices to develop new marketing strategies and concepts and partner with internal and external teams to execute the best ideas and optimize results. You will collaborate with key internal stakeholders as well as external vendors to ensure alignment, reconcile feedback and provide ongoing input and support to teams executing plan deliverables. You will work closely with the Product Managers, Marketing Communications and marketing agencies, Customer Insights and Customer Contact Centers to implement best in-class marketing campaigns.


BA/BS Degree in Marketing, Business, Statistics, Communications or other
related field or equivalent work experience.
Minimum of 6 years of related work experience

Desired Demonstrated experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics and measuring performance.
Demonstrated experience with vendor management.
Experience with data interpretation, management and development.
Travel- up to 10% periodically throughout the year.
Masters' degree preferred.
A high degree of flexibility to manage changing priorities and direction.
Experience with acquisition/direct tactics - sms, direct mail, email, digital, integrated outreach
Mentor up to 2 more junior team members.


Collaboration with internal teams to create outreach plans, establish key performance indicators and metrics, manage analytics and data deliverables, and execute on the agreed upon plan.
Provide support and development of comprehensive datadriven marketing plans that will enhance customers' understanding of rates. Optimize plans as needed to support rollout efforts.
Execute the plan for communicating activities and deliverables to appropriate internal
stakeholders, making recommendations for improvement when necessary.
Assist in creating and editing presentations and materials used for strategic planning.
Host team meetings with Products, Operations, Legal, Customer Insights and Marketing
Communications to review resources, discuss priorities and resolve outstanding issues.
Work with Agency and Marketing Communications partners to align campaign and tactical creative briefs that correspond to marketing plans. Ensure brief's alignment with program and messaging strategies.
Establish customer data requirements to achieve effective targeting by tactic, in partnership with external agencies.
Participate throughout tactical execution process by providing input on advertising and marketing materials to Marketing Communications team and/or external agencies, as necessary.
Support the delivery of ongoing and ad hoc reports as required by internal management and CPUC requests.
Support the development of CPUC reports and data requests, coordinate input from key
stakeholders, write content, route for approvals, and edit as necessary.
Support internal updates to senior leadership on status of program outreach.