Global Format Strategy Manager

United Kingdom
13 Jun 2019
14 Jun 2019
Oil and Gas
Management, Planning
Contract Type
Full Time
Job profile summary:
Supports the implementation of marketing, brand and comms programmes for the business. Supports the development, management and delivery of strategic programmes for the marketing team and adopts and adapts global brand offers, leveraging consumer & customer insights to drive innovation, defining country plans by brand and managing brand guidelines and policy.

Job Advert:
Specifically the role will:
• Lead the development of the convenience format and ensure they are truly customer
centric and reflect the ideal customer journey incorporating offer delivery, digital enablers,
layout, adjacencies, and look and feel
• Develop a modular macro and integrate micro space (due to close cooperation with Global
Merchandising and Equipment Manager) model - Total Store Toolkit - that lands country and
site cluster specific convenience propositions tailored to key customer missions and needs
and drive its implementation globally
• Influence our retail & supply partners and internal stakeholders to ensure that we can
execute the format and layout model effectively and efficiently in market
• Jointly develop one standardised approach and system to space and layout
implementation and optimization and create efficient delivery in-country and with our strategic
• Recognize and initiate activities which will ensure implementation of global format strategy
and principles
• Provide support, consultancy and agree role to country development plans

Key accountabilities
• Create, develop and constantly keep up to date macro merchandising principles which
follow an approach of flexible format and modular system reflect different customer missions
and needs;
• Lead implement implementation of a modular system for the macro layout globally;
• Drive a systematic approach to incorporating the market assessment process (which
identifies market maturity and likely acceptance of specific retail offers) into the way we
design the space, layout and adjacencies of our stores at site level;
• Ensure that new formats and offers can be incorporated into our 'model stores' in a
systematic way and ensure that BP continues to anticipate customers changing needs and
delivers the world's most convenient store;
• Ensure the integration of the digital enablers, our Customer Promise thinking, our store
design, and the work of our strategic partners to ensure they are all fully integrated and that
we deliver an holistic customer centric journey and experience;
• Ensure that BP's convenience stores deliver exceptional customer satisfaction and loyalty
and achieve desired financial returns;
• Ensure that BP remains compliant with all related safety regulations adopting a believe in
zero approach to the design of our stores and operations.

About BP:
We are a global energy business involved in every aspect of the energy system. We have 75,000 employees in 80 countries, working towards delivering light, heat and mobility to millions of people, every day. We are one of the very few companies equipped to solve some of the big complex challenges that matter for the future. We have a real contribution to make to the world's ambition of a low carbon future. Join us, and be part of what we can accomplish together.

The Downstream segment has global manufacturing and marketing operations. It is the product and service-led arm of BP, made up of three businesses (Fuels, Lubricants, and Petrochemicals).

We aim to run safe and reliable operations across all our businesses, supported by leading brands and technologies, to deliver high-quality products and services that meet our customers' needs.

Disciplined execution of our strategy is helping improve our underlying performance, capture opportunities for further growth, generate attractive returns and create a more resilient business that is better able to withstand a range of market conditions; and create opportunities for future growth.

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