Product Manager - CVO & Industrial

Ho Chi Minh City
07 May 2019
07 Jun 2019
Oil and Gas
Contract Type
Full Time
Role synopsis:
The Product Manager will execute the product and category strategy for industrial and CVO in Vietnam. The role will actively manage product life cycles and administration to ensure a focused and profitable portfolio. The Product Manager will work closely with the CRB & Vecton brand manager, Marketing activation manager and the pricing manager in Vietnam to activate offers and the strategy. The Product Manager also will represent the market through local insight to the global Product Managers.

Key accountabilities:

  1. Translating global product category strategy and product range choices into local product marketing plans. Contribute local knowledge and insight to global product category strategies for industrial and CVO. Contribute to the 5 year innovation pipeline in order to grow, differentiate and evolve the portfolio.
  2. Managing the Product portfolio to deliver near and long term GM growth targets consistent with global space/brand strategies
  • Implement the product category framework and follow the product portfolio management rules to simplify and manage the range
  • Actively administer product life cycles to ensure a strategic and profitable portfolio, Managing the additions and deletions to the portfolio to simplify and evolve the range to maintain differentiation and ensure clear category product growth and exit strategies within the rules of the game framework
  • Manage the Streamline/Fusion/ODIMS systems for the market for the CVO and industrial portfolio
  • Maintain Product Data Sheets
  1. Work within Pricing framework established for each product to maintain premiumisation
  2. Monitor and manage product and brand positioning and lifecycles for the product range in market, and action repositioning and rationalization as appropriate to deliver improved performance and reduced complexity.
  3. Monitor and drive category/product performance within Brand, product and WILG framework
  4. Execute the innovation pipeline with agreement from with offer activation, PPI, brand and communications in market
  5. Embedding product plans into the LBM process to plan, implement and review product launches and measure product category performance. Contribute to the product management review in the LBM cycle to ensure marketing interventions are reflected and tracked in operational planning.
  6. Ensure business compliance of Products and SKUs
  7. Ensure strong internal relationships within the wider Castrol marketing team to enable successful implementation of new product offers.
  8. Adhere to Castrol ODI and OMS product management processes e.g. ODIMS and Marketing the Castrol Way

Essential Education:
  • University degree in B.Tech./Marketing or related discipline
  • MBA or equivalent post graduate degree desirable

Essential experience and job requirements:
  • Minimum 6 years of experience in Sales & Marketing
  • Product management experience
  • Experience of working in complex and challenging global organisations
  • Ability to successfully build enduring and productive relationships with senior level leaders from a broad range of business disciplines
  • Strong communication and presentation skills

Other Requirements (e.g. Travel, Location):
There are no additional requirements. Please respond with N/A below.

Desirable criteria & qualifications:
  • Fluent spoken & written Vietnamese & English is preferable.
  • Key Competencies Level Managing the ODI pipeline & stage Gate Process Mastery Performance Monitoring Skilful Translating Marketing Strategy into Marketing Plans Skilful Market Understanding Skilful
    3 Competencies being assessed specifically for this role are
  • Translating Marketing Strategy into Marketing Plans - Skilful
  • Performance Monitoring - Skilful
  • Managing the ODI pipeline & stage Gate Process - Mastery

  • Two Values being assessed specifically for this role are
  • One Team: Enable others to trust me by delivering on my accountabilities, and standing by decision when they are made
  • Excellence: Pursue systematic management through standardization, clarification and the elimination of defects.

About BP:
We are a global energy business involved in every aspect of the energy system. We have 75,000 employees in 80 countries, working towards delivering light, heat and mobility to millions of people, every day. We are one of the very few companies equipped to solve some of the big complex challenges that matter for the future. We have a real contribution to make to the world's ambition of a low carbon future. Join us, and be part of what we can accomplish together.

The Downstream segment has global manufacturing and marketing operations. It is the product and service-led arm of BP, made up of three businesses (Fuels, Lubricants, and Petrochemicals).

We aim to run safe and reliable operations across all our businesses, supported by leading brands and technologies, to deliver high-quality products and services that meet our customers' needs.

Disciplined execution of our strategy is helping improve our underlying performance, capture opportunities for further growth, generate attractive returns and create a more resilient business that is better able to withstand a range of market conditions; and create opportunities for future growth.

BP Lubricants is a world-leading manufacturer, distributor and marketer of premium lubricating oils and greases. As a proud member of the BP group, our global reach extends into 44 countries and we market our products in over 75. It's a complex operation of many moving parts - made possible by a close-knit network of over 7,000 talented employees across eleven different functions.

Among us, you'll find engineers and technologists. Business managers and analysts. We work in offices, in labs, by the race track and on the shop floor. We're creators, innovators, thinkers and networkers. Graduates, parents, leaders and experts. We share ideas from every background and support every bold ambition. And we benefit from our combined experience, from every walk of life. Together, we're keeping the world moving. So we're immensely proud of what we do.

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