Channel Marketing Manager – CVO & Industrial

Ho Chi Minh City
07 May 2019
07 Jun 2019
Oil and Gas
Contract Type
Full Time
Role synopsis:
  • To develop & implement specific offers, promotions and communications for the assigned Spaces/brands based on the agreed country strategy, to work closely with Country Activation & Workshop teams and help them to deliver these to customers in the most optimal manner in order to deliver volume, turnover, gross margin and market share targets and maximize business returns.
  • To track progress and adapt plans under the guidance and supervision of the Country Marketing Manager .

Key accountabilities:
  • Accountable for the delivery of Volume, Turnover, Gross Margin and Market Share targets in Power Brands in the assigned Spaces/Brands/markets.
  • Contributes to the country strategy development for brands in line with global strategies to meet volume, turnover and gross margin targets.
  • Develops and implements the brand Media and Activation (including promotion) plans in country across all channels to finalize activation plans leveraging global programs.
  • Accountable for the world class execution of consumer marketing offers (Products, promotions and Communication) in market.
  • Manage country brands performance and the yearly marketing spends (ASP).
  • Pricing Management for brand Variants based on pricing tools.
  • Engagement and buy-in from the Workshop Activation Managers & Trade Activation Manager to ensure appropriate inputs.
  • Sales team engagement and buy-in and agency management for world class implementation.
  • Responsible for assumptions and V&Os management for the brands in the LBM process.
  • Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken appropriately.
  • Fulfil agreed specific Product Quality & Compliance accountabilities which apply to the role of Consumer Brand Activation Manager , as part of the Auto Marketing role card.

Essential Education:
  • University degree in Marketing or related discipline

Essential experience and job requirements:
  • Substantial experience in Marketing
  • Experience in B2B and B2C marketing activation
  • Experience in disciplined marketing campaign execution
  • Experience of working with agencies across multiple media channels and countries
  • Experience of working in a matrix organization
  • Lubricants experience desirable but not essential
  • Strong interpersonal and communication skills

Other Requirements (e.g. Travel, Location):
There are no additional requirements. Please respond with N/A below.

Desirable criteria & qualifications:
  • Fluent spoken & written Vietnamese & English is preferable

About BP:
We are a global energy business involved in every aspect of the energy system. We have 75,000 employees in 80 countries, working towards delivering light, heat and mobility to millions of people, every day. We are one of the very few companies equipped to solve some of the big complex challenges that matter for the future. We have a real contribution to make to the world's ambition of a low carbon future. Join us, and be part of what we can accomplish together.

The Downstream segment has global manufacturing and marketing operations. It is the product and service-led arm of BP, made up of three businesses (Fuels, Lubricants, and Petrochemicals).

We aim to run safe and reliable operations across all our businesses, supported by leading brands and technologies, to deliver high-quality products and services that meet our customers' needs.

Disciplined execution of our strategy is helping improve our underlying performance, capture opportunities for further growth, generate attractive returns and create a more resilient business that is better able to withstand a range of market conditions; and create opportunities for future growth.

BP Lubricants is a world-leading manufacturer, distributor and marketer of premium lubricating oils and greases. As a proud member of the BP group, our global reach extends into 44 countries and we market our products in over 75. It's a complex operation of many moving parts - made possible by a close-knit network of over 7,000 talented employees across eleven different functions.

Among us, you'll find engineers and technologists. Business managers and analysts. We work in offices, in labs, by the race track and on the shop floor. We're creators, innovators, thinkers and networkers. Graduates, parents, leaders and experts. We share ideas from every background and support every bold ambition. And we benefit from our combined experience, from every walk of life. Together, we're keeping the world moving. So we're immensely proud of what we do.