IET Social Campaign highlights women in engineering
The Institution of Engineering and Technology’s (IET) has recently launched its latest social media campaign #9PercentIsNotEnough in an aim to encourage engineers to share a picture emphasising the fact that of the engineering industry in the UK consists, only 9% are women. The campaign aims to highlight that engineering is an industry for women and a realistic opportunity and to highlight that engineering is a realistic and inspiring career for girls.
This recent campaign was launched as part of the IET Young Woman Engineer of the Year awards, celebrating women working in the engineering industry and with the underlying aim to inspire and change the attitudes towards engineering being an industry predominantly for men.
The campaign has so far been a success and is gaining positive reaction from both female and male engineers worldwide. The IET have highlighted how gender imbalance within the industry is a huge problem for a sector that currently has such big skill shortages and is reducing the wider career opportunities engineering offers to women worldwide. The final of the YWE Awards 2016 will take place at IET London: Savoy Place on 1 December with the IET #9PercentIsNotEnough continuing to run across the IET’s social media platforms.
Source: Eureka magazine.co.uk