SEO Expert (f/m)

Recruiter
Location
Berlin
Salary
Competitive
Posted
02 Nov 2016
Closes
06 Jan 2017
Ref
60402_6
Contract Type
Permanent
Hours
Full Time
Responsibilities
  • Review and analyze web sites for areas that need to be improved, deleted, or revised.
  • Strategize ways to improve and track site performance, Create advanced SEO strategies
  • Prepare detailed strategy and SEO performance reports.
  • Identify the least expensive but most powerful and profitable keywords for web sites.
  • Place keywords appropriately in copy to gain most search engine traffic.
  • Write original, powerful SEO content for blogs and websites.
  • Implement off-page SEO content strategies such as coding.
  • Effectively use header tags.
  • Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
  • Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Research and analyze competitor advertising links


Qualifications
  • Education: Bachelor's degree, with Master's or Diploma preferred
  • Several years' experience in working as a SEO/SEM specialist
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Understanding of search engine algorithms including indexing, ranking criteria and technical considerations
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Technical web experience, such as knowledge of HTML, JavaScript, and CSS Knowledge of website design and development process
  • Ability to effectively communicate with stakeholders in a highly professional manner
  • Experience with A/B and multivariate experiments
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Excellent communication and mentoring skills
  • English language on a high proficiency