Senior Demand Strategist – OnShore Wind M/F

Other, Alabama
03 Oct 2016
23 Nov 2016
Oil and Gas
Contract Type
Full Time
The Senior Demand Strategist - OnShore Wind M/F will partner with Commercial and Sales, Product Management, and Digital organizations to create strategies to grow demand for onshore wind.

Essential Responsibilities

As the Senior Demand Strategist - OnShore Wind M/F, you will:
• Lead demand generation initiatives for Onshore Wind
• Use clear analytics, permitting data, and financial modeling to increase pipeline for GE Onshore wind through targeting, developing differentiated customer experience, and enabling our sales team
• Develop customer strategy deep-dives to enable GE Onshore wind "share-of-wallet" capture for key customers
• Work to implement those strategies with Key Account Leaders
• Quantify the potential impact of entering new markets with regional marketing leaders, pursuing different customers, expanded offerings, etc.; translate insights into clear business recommendations
• Own GE country-entry strategy cross-functionally
• Develop deep understanding of policy drivers for wind and maintain policy roll-up for global business
• Assess and build strategies to address gaps in business capabilities as we look to differentiate and grow our businesses globally
• Elicit inputs from internal (Commercial, Regional Marketing leaders, Product Line) and external sources (industry analysts, press clippings, trade journals) to create a comprehensive competitive demand strategy for OnShore Wind


• Bachelor's Degree in Marketing, Business, Economics and/or Public Policy or related discipline from an accredited college or university or equivalent experience / knowledge
• Strong experience in marketing, business development or related discipline

• EU permit if hired in Spain

For Applicants in Spain:

Non-national candidates are responsible to know the minimum documentation requirements to be able to be contracted in country: NIE- Social Security Affiliation Number in Spain (NAF) and Bank Account in Spain. They must be in possession of them at the time of start hiring. GE will not sponsor this requirement.

Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

Desired Characteristics

• Power market or power trading experience
• Master's Degree from an accredited college or university or equivalent experience or knowledge
• Ability to build & utilize financial or economic models to deliver insights
• Strong analytical & critical thinking skills; clear communicator with ability to translate insights into clear strategic recommendations and outcomes
• Proficiency with Excel & overall data analysis / synthesis
• Self-motivator with ability to identify & drive new opportunities without regular oversight
• Leader & problem-solver with ability to identify trends & opportunities, lead cross-functional teams, drive outcomes & solve business challenges
• Experience and knowledge of renewable energy products and industry landscape
• Strong process and program management skills
• Clear thinker
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