ScottishPower customers will soon have the option to purchase gas and electricity in the form of bundles as opposed to the standardized or fixed-price offerings.
These bundles will be similar to the idea of filling your car up with petrol or buying data bundles when you purchase your mobile phone.
"We're saying to people buy it by the day, not by kilowatts or a fancy tariff you don't understand." Said Keith Anderson, chief executive of Scottish Power.
Like with the renewal of a mobile phone contract, Scottish Power will choose what bundle they receive based on an individual estimation of how much energy the consumer will use. The estimation will also be based on the time of the year.
Anderson also highlighted that the idea did in fact come from the process of buying petrol.
"You go to the garage and put £50 in your car. Inherently you know that will last you two to three weeks. We thought why don't we do the same thing with energy."
So, this will essentially allow customers to see how much energy they are using and how much they have left, as part of their bundle. This new scheme will also mean that consumers will not be forced to pay a standing charge.
The new scheme will be launched to Scottish Power’s existing customers to start with, then the company will monitor performance and make an informed decision on whether this will be released to the wider market.
"We want more competition to increase choice and drive down prices for consumers.” Said Ofgem.
"Innovative tariffs can be tailored to an individual consumer's needs and give people more control over their energy bill and how they pay for it."
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